Urban Outfitters, Inc. is an American multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. It operates in the United States, Belgium, Canada, Denmark, France, Germany, Ireland, Israel, Italy, the Netherlands, Pakistan, Sweden, United Kingdom and Spain. The Urban Outfitters brand targets young adults with a merchandise mix of women's and men's fashion apparel, footwear, beauty and accessories, activewear and gear, and housewares, as well as music, primarily vinyl records and cassettes. Much of the merchandise is designed and produced by the company's wholesale division on multiple private labels.
The company was founded as the retail store Free People by Richard Hayne, Judy Wicks, and Scott Belair in 1970 as a project for an entrepreneurship class at University of Pennsylvania. It was renamed to Urban Outfitters and incorporated in 1976.
Urban Outfitters, Inc (URBN) carries multiple stores within the URBN portfolio of brands, which also includes Anthropologie, Free People, Terrain, BHLDN, and The Ventri Group.
Video Urban Outfitters
Corporate identity
Urban Outfitters has been described as hipster, mall punk, stylish, kitschy, irreverent, bohemian, and retro. It carries sometimes odd merchandise, for example, T-shirts emblazoned with the words "Jive Turkey" or "Atari". They are known for catering to "hipster" culture and fashion, which incorporates influences from past decades. In house brands include Kimchi Blue, BDG (Bulldog), Pins & Needles, Sparkle & Fade, Silence + Noise, iets frans, Coincidence & Chance, Deena & Ozzy, Ecote and Staring at Stars.
In 2011, it agreed to sell limited editions of Polaroid ONE600 instant cameras and Type 779 instant film in partnership with the Austrian entrepreneur Florian Kaps, who acquired the rights to manufacture 700 copies of the defunct product. In January 2013, it hired the Abraham & Roetzel lobbying firm, led by former Republican Sen. Spencer Abraham, to advocate on its behalf in Washington, D.C., regarding retail industry policy.
In 2007 Urban Outfitters received the National Preservation Honor Award from the National Trust for Historic Preservation for the Urban Outfitters Corporate Office Campus located on the Philadelphia Naval Shipyard. For the same campus, Urban Outfitters received the 2007 Global Award for Excellence from the Urban Land Institute. In March 2008, to introduce its new Terrain brand, the company entered the Philadelphia Flower Show and won the Alfred M. Campbell Award, the Conservation Award, People's Choice Award and Best in Show.
On November 27, 2009, the firm drew the attention of the Swedish press for denying collective bargaining rights to employees at their Stockholm store by making all 38 workers redundant and re-hiring them through employment agency Academic Work. In response to the move, ombudsman Jimmy Ekman called for tougher laws to prevent other firms denying collective bargaining rights in this way.
In Q4 2015, the company announced plans to acquire Pizzeria Vetri, an eatery. As the company is facing declining same store sales and foot traffic, the acquisitions illustrates the retailer's shift in strategy. There are two Pizzeria Vetri locations in Philadelphia, with three more locations scheduled to open up over the next year.
Urban Outfitters' products have also been the subject of multiple complaints and criticism, largely from religious, ethical, and ethnic pressure groups including a local chapter of the NAACP, Anti-Defamation League and Navajo Nation for some of their products.
Maps Urban Outfitters
References
External links
- Commercial website
- Corporate website
Source of the article : Wikipedia
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